Expertise
Category creation and positioning for cloud security and AI-native companies
Integrated demand generation across ABX, partner activation, field marketing, and executive storytelling
AI search and discoverability: schema, structured data, answer engine optimization, and LLM citation tracking
Brand, messaging architecture, and narrative frameworks for enterprise cybersecurity platforms
Web strategy, conversion architecture, and digital performance
AI-native marketing operations across content production, campaign planning, and audience research
Education
University of Michigan: BA in English Literature
About the author
Jeannie Christensen is VP of Marketing at Native, where she leads category creation, demand generation, brand narrative, and AI search strategy for the company's cloud security platform. She was the first marketer hired at Twistlock, a cloud-native security platform acquired by Palo Alto Networks for $410 million within three years, where she defined the brand vision and grew organic traffic 2x year over year. After the acquisition, she led content and web strategy for Prisma Cloud at Palo Alto Networks, then served as Senior Director of Digital and Content Strategy at Torq and Orca Security, where she grew organic website traffic 600%. Most recently, as VP of Marketing at Kindo, she defined and launched the AIOperations category, driving a 3x awareness lift and doubling inbound enterprise opportunities in six months. Jeannie writes on category creation, AI search and discoverability, and how narrative architecture shapes enterprise buying decisions in technical markets.




